Competitors are Advertising on your keywords daily. Pricing and other private information is now instantly revealed online by competitors on blogs, forums and social networking sites. The Trend of "Bash and Redirect" marketing by your competition online is rediculous and really harms the whole industry. There are negative reviews, and positive reviews and a whole lot of misinformation and reports created by competition to make you look bad.

Related to attention span this applies specially with business opportunity builders. You have 2 months to involve them or else they're gone. If they don't see the results they expected with your product, service or opportunity, they will search the internet, click on a competitor's add and they are gone. There is no long term 'residual' income anymore. Downlines are just not hanging around enough to make this a reality.

The reasons for this are:

So much information is available at anyone's fingertips that people are easily distracted. There is such short attention spans that people begin to hop from message to message and makes them susceptible to 'program hopping' and this happens within weeks of a new marketer joining you and there is nothing you can do to keep them from the internet.

We're living in the era of the 'PreLaunch' where new competing programs, courses and products are being designed every week and your customers and prospects are searching, finding and filling out forms on web sites left and right. This KILLS "Residual" Income. If you don't build a system that effectively deals with this issues you will burn out. Marketers are working harder, while their businesses are stagnating, or worse, decreasing in profitability.